Helen Min 2/13/24 Helen Min 2/13/24

How to earn media (and why you want to)

My conversation with a “PR Person”

Helen Min 2/9/24 Helen Min 2/9/24

You are your company’s biggest media asset

Owned or earned media is a false choice

Helen Min 9/10/21 Helen Min 9/10/21

How to avoid or escape this common Catch-22

Helen Min 3/23/21 Helen Min 3/23/21

Why your first marketing hire should be a generalist (and where to find them)

Helen Min 10/12/20 Helen Min 10/12/20

A strong developer brand is more valuable than ever. So how do you build one?

Helen Min 6/17/20 Helen Min 6/17/20

PMMs are in high demand. Some advice for your search.

Helen Min 6/16/20 Helen Min 6/16/20

(Spoiler: Don’t)

Helen Min 6/15/20 Helen Min 6/15/20

What makes technology marketing unique? What makes marketing at startups especially unique?